The logo is inspired by the shape of the energy wave found in electric car charging. In a subtle and minilist way, it has picked up certain soft lines and Waybler's "W" has a curved center that just comes from the shape and movement of the energy wave.
Euclid Circular A is a geometric font. With its mathematical perfection, it consists of soft friendly shapes that feel inviting and at the same time contemporary.
The colors have been partly taken from the environments where cars exist, such as asphalt roads and parking lots. This has created a beautiful gray palette that provides a calm foundation, which rhymes well with the reliable technology behind Waybler's products. The accent color, on the other hand, comes from the world of electricity, where crackling turquoise has given Waybler's main color. These two colors, the gray palette and the turquoise, create a beautiful contrast to each other where the calm meets the energetic.
For print we use a darker ”Asphalt” colour to make sure the Waybler turquoise gets the contrast it deserves.
We recommend to use uncoated and matte paper with some structure in it.
The paper should be on the thicker side to give a more premium feel.
The complementary colors are used when a wider palette is needed. Most often in connection with tables and diagrams.
One of our graphic elements is a minimalistic wave, inspired by electrical energy waves. It is used both as a small detail above a header or can be enlarged and used as a background pattern. In digital contexts, feel free to use it in its animated form.
The movements and forms of energy that exist during electric car charging have inspired this graphic element. Here the shapes are more irregular and unpredictable, just like the real energy behaves, but at the same time create a beautiful pattern and graphic element that can be added to images and backgrounds or woven into photographs. Here you can download the graphic element separately as well as photographs with the element incorporated.
Just like with the colors, we have taken inspiration from the environments where cars exist to produce textures and backgrounds. These are a good complement to the colors to create more variety and life in the layout and design. In addition, they enhance the sense of the context and environment in which Waybler finds itself.
The icons and illustrations are created after an isometric grid. This brings a depth to the images and a playfulness that creates a good balance to the more complex explanations of Waybler's technique.
Here you can download a selection of lifestyle photographs as well as of the ”Dynamic” and ”Flex Max” charging boxes.