Brand elements

Logotype

The logo is inspired by the shape of the energy wave found in electric car charging. In a subtle and minilist way, it has picked up certain soft lines and Waybler's "W" has a curved center that just comes from the shape and movement of the energy wave.

Font

Euclid Circular A is a geometric font. With its mathematical perfection, it consists of soft friendly shapes that feel inviting and at the same time contemporary.

Euclid
Circular A

Colours

The colors have been partly taken from the environments where cars exist, such as asphalt roads and parking lots. This has created a beautiful gray palette that provides a calm foundation, which rhymes well with the reliable technology behind Waybler's products. The accent color, on the other hand, comes from the world of electricity, where crackling turquoise has given Waybler's main color. These two colors, the gray palette and the turquoise, create a beautiful contrast to each other where the calm meets the energetic.

Guidelines

For print we use a darker ”Asphalt” colour to make sure the Waybler turquoise gets the contrast it deserves.

We recommend to use uncoated and matte paper with some structure in it.

The paper should be on the thicker side to give a more premium feel.

Main Colours

Waybler Turqouise

RGB
180 255 229
CMYK
20 0 14 0
HEX
b4ffe5
PMS
573U /331C

Asphalt

RGB
77 77 77
CMYK
-
HEX
4d4d4d
PMS
573U /331C
For print we use a darker gray:
CMYK
76 63 55 24
PMS
433U

Waybler Black

RGB
51 51 51
CMYK
20 0 14 0
HEX
333333
PMS
-

Waybler Grey

RGB
178 178 178
CMYK
-
HEX
b2b2b2
PMS
-

Waybler Light Grey

RGB
229 229 229
CMYK
-
HEX
e5e5e5
PMS
-

Waybler White

RGB
251 251 251
CMYK
-
HEX
fbfbfb
PMS
-

Complement colours

The complementary colors are used when a wider palette is needed. Most often in connection with tables and diagrams.

Turqouise light

RGB
210 252 237
CMYK
-
HEX
d2fced
PMS
-

Green

RGB
44 145 103
CMYK
-
HEX
2c9167
PMS
-

Apricot

RGB
255 230 204
CMYK
-
HEX
ffe6cc
PMS
-

Colour proportions

Waybler Turqouise

Asphalt

Waybler White

Waybler Black

Waybler Grey

Waybler Light Grey

Waybler Light Turqoise

 

Graphic elements
— minimalistic wave

One of our graphic elements is a minimalistic wave, inspired by electrical energy waves. It is used both as a small detail above a header or can be enlarged and used as a background pattern. In digital contexts, feel free to use it in its animated form.

Graphic elements
— electric threads

The movements and forms of energy that exist during electric car charging have inspired this graphic element. Here the shapes are more irregular and unpredictable, just like the real energy behaves, but at the same time create a beautiful pattern and graphic element that can be added to images and backgrounds or woven into photographs. Here you can download the graphic element separately as well as photographs with the element incorporated.

Textures and backgrounds

Just like with the colors, we have taken inspiration from the environments where cars exist to produce textures and backgrounds. These are a good complement to the colors to create more variety and life in the layout and design. In addition, they enhance the sense of the context and environment in which Waybler finds itself.

Icons and
illustrations

The icons and illustrations are created after an isometric grid. This brings a depth to the images and a playfulness that creates a good balance to the more complex explanations of Waybler's technique.

Photography

Here you can download a selection of lifestyle photographs as well as of the ”Dynamic” and ”Flex Max” charging boxes.